Welcome to Sports & Entertainment Marketing. This is an introductory course which will help you develop a thorough understanding of the marketing concepts and theories that apply to sports and sporting events. We will delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plan.
Performance Objectives for this class are:
*Develop a promotion plan for a sports property, or event
*Develop a sponsorship proposal for a sports property, or event
*Develop a sports marketing plan for a sports property, or event.
Performance Objectives for this class are:
*Develop a promotion plan for a sports property, or event
*Develop a sponsorship proposal for a sports property, or event
*Develop a sports marketing plan for a sports property, or event.